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Nathanael Yellis writes about marketing technology, business strategy, consulting, political campaigns, and more.

CRM setup begs customization. The best practice is some CRM customization, but not to the core architecture. This keeps technical debt low.

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Michael Marinnaccio's People Over Product writing is worth following because it puts technology into context by asking the ethical questions we need to answer.

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By remembering that email subscribers are customers, my non-profit set an internal email fundraising record. This was a top Acton MBA lesson learned.

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My MBA from the Acton School of Business taught me three lessons that helped me be entrepreneurial in a big organization.

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Warren campaign rejects conventional wisdom and stops outsourcing to political vendors. Leaving vendors out could be a competitive edge.

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