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Nathanael Yellis writes about marketing technology, business strategy, consulting, political campaigns, and more.

Digital publishers should rely on the more discoverable channels to grow audiences and have a revenue-oriented podcast strategy.

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CRM setup begs customization. The best practice is some CRM customization, but not to the core architecture. This keeps technical debt low.

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Michael Marinnaccio's People Over Product writing is worth following because it puts technology into context by asking the ethical questions we need to answer.

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By remembering that email subscribers are customers, my non-profit set an internal email fundraising record. This was a top Acton MBA lesson learned.

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My MBA from the Acton School of Business taught me three lessons that helped me be entrepreneurial in a big organization.

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