Nathanael Yellis writes about marketing technology, business strategy, consulting, political campaigns, and more.

I advise business leaders on CRM implementation. Here are my top lessons learned on how to help teams to adopt new tools.

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COVID-19 is an opportunity to practice living simply and embracing a calm lifestyle. Working at home and staying home isn't disruptive if you live simply.

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The 2020 Iowa Caucus app is shows why political consultants don’t achieve good results with new technology. Political technology isn't set up to succeed.

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Digital publishers should rely on the more discoverable channels to grow audiences and have a revenue-oriented podcast strategy.

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CRM setup begs customization. The best practice is some CRM customization, but not to the core architecture. This keeps technical debt low.

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