Nathanael Yellis writes about marketing technology, business strategy, consulting, political campaigns, and more.

How to choose a CRM system: engage stakeholders, run hands-on tests, address core requirements, and plan for growth.

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After ten years of practicing frugality, here's how to be frugal, why it matters, and how it adds up to simple living.

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Nathanael Yellis and Isaiah McPeak launched the Own Your Platform podcast to help people launch careers in tech by answering communications questions.

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Nathanael Yellis reflects on ten years of career, across three cities, four jobs, and two industries, and shows his career lessons learned: the importance of place and position.

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I advise business leaders on CRM implementation. Here are my top lessons learned on how to help teams to adopt new tools.

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