Nathanael Yellis writes about technology consulting, digital strategy, marketing, simplicity, and more.

Lessons learned from HubSpot's revenue operations certification: aligning business process, CRM, and go-to-market teams with the customer journey.

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Approach email like a journalist by using this free template for email newsletters strategy. 15 questions about audience, topics, tone, and tactics.

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How to evolve your digital marketing strategy for 2022 and beyond: the challenges and opportunities marketing technologists should be planning to address.

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How to choose a CRM system: engage stakeholders, run hands-on tests, address core requirements, and plan for growth.

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After ten years of practicing frugality, here's how to be frugal, why it matters, and how it adds up to simple living.

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