Nathanael Yellis writes about marketing technology, business strategy, consulting, political campaigns, and more.
COVID-19 is an opportunity to practice living simply and embracing a calm lifestyle. Working at home and staying home isn't disruptive if you live simply.Read More
The 2020 Iowa Caucus app is shows why political consultants don’t achieve good results with new technology. Political technology isn't set up to succeed.Read More
CRM setup begs customization. The best practice is some CRM customization, but not to the core architecture. This keeps technical debt low.Read More