Nathanael Yellis writes about marketing technology, business strategy, consulting, political campaigns, and more.
The 2020 Iowa Caucus app is shows why political consultants don’t achieve good results with new technology. Political technology isn't set up to succeed.Read More
CRM setup begs customization. The best practice is some CRM customization, but not to the core architecture. This keeps technical debt low.Read More
By remembering that email subscribers are customers, my non-profit set an internal email fundraising record. This was a top Acton MBA lesson learned.Read More