Nathanael Yellis writes about marketing technology, business strategy, consulting, political campaigns, and more.
CRM setup begs customization. The best practice is some CRM customization, but not to the core architecture. This keeps technical debt low.Read More
By remembering that email subscribers are customers, my non-profit set an internal email fundraising record. This was a top Acton MBA lesson learned.Read More
Warren campaign rejects conventional wisdom and stops outsourcing to political vendors. Leaving vendors out could be a competitive edge.Read More