Helping front office teams grow better

Here you’ll find an archive of Nathanael’s weekly email. In it, he features an essay and curated reading on technology + marketing + simplicity.

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CRM Needs Chart

How to Choose a CRM System (and Keep It)

I’ve picked CRM systems a few times. Some flopped immediately, others worked at first but were outgrown, and only rarely did the CRM provide long-term value. But it’s those CRMs that stuck around that were the best: CRMs only add value if you keep them!

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Reading: Highways, Silos, & Alcohol

We’re about to push off for Plymouth. Like the Pilgrims of yore, we’ll have a minivan full of beach games, towels, and our beach wedding best on some hangers. It’s an early summer wedding, of my older brother.

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Reading: What's Wrong with Us?

BEVERLY, MA In our last local election, my longtime city councilor’s re-election message was a list of the things he’d opposed. Highlights on the list were stopping a gymnastics place from opening and successfully blocking the licensing of a new day care in our part of town; his lowlight was that he’d tried and failed to stop the new Whole Foods from going in. Happily for the neighborhood, his failure to stop the Whole Foods ensured that the old dump by the highway overpass was turned into an ok little shopping plaza.

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worn jeans with dollar bill in the pocket

How to Be Frugal: 10 Years of Savings

After starting my career in the family business (taxes!) and then shifting to non-profit work, I now work in technology. I’ve noticed a thruline: everyone complains about how little they make. The most common reason my friends have had for switching jobs is to increase their salary.

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Podcast Microphone

Own Your Platform Podcast: for people launching careers in tech

This is my third try at a podcast. In 2004-6, I hosted a short-lived podcast (MindPlacebo) with my brother Andrew. It was really fun for us to record. I'm not sure why anyone listened. But listen they did: we reached about 60 people per episode and began a regular listener mailbag, where people wrote in and we made jokes about their emails.

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Nathanael's Recommended Reading: Feminism, Slack, and Humility

Last week, Friday came and went without me even noticing. I was deep into a kitchen painting job on Saturday morning before I realized that I’d neglected to send this email.

This week, we’re back with the normal set of links: great writing and interesting ideas on our usual themes. Enjoy the reading!

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Nathanael Yellis's career lessons learned

Career Lessons Learned: My Career in Pivots

The Importance of position and place.

My career has taken me to three cities, working for four companies in at least four distinct positions. It has been a bit of a sojourn, but there are through lines to each place and position and even in the pivots in between. I come back to these pivots and lines when talking to others about their career choices. When it goes well, it's usually because we've learned something, when it goes poorly, it's usually because we've ignored the same lesson. Thus, I thought my story and an exploration of the good and bad reasons behind each pivot may help your career planning. Thus this essay is my attempt to tell the story of a career in pivots.

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Nathanael's Reading

More than a hundred and fifty  people read the weekly email “Nathanael’s Reading,” which he’s sent every Friday since 2016. Nathanael includes original thoughts and curated reading on technology + marketing + simplicity. Subscribe by entering your email here