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Nathanael Yellis writes about marketing technology, business strategy, consulting, political campaigns, and more.

Nathanael Yellis Nathanael Yellis

The 2020 Iowa Caucus app is shows why political consultants don’t achieve good results with new technology. Political technology isn't set up to succeed.

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Digital publishers should rely on the more discoverable channels to grow audiences and have a revenue-oriented podcast strategy.

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CRM setup begs customization. The best practice is some CRM customization, but not to the core architecture. This keeps technical debt low.

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Michael Marinnaccio's People Over Product writing is worth following because it puts technology into context by asking the ethical questions we need to answer.

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By remembering that email subscribers are customers, my non-profit set an internal email fundraising record. This was a top Acton MBA lesson learned.

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