Helping front office teams grow better

Recommended Reading - Issue #70

About News + Marketing + Tech + Leadership


Everyone Is Getting Hilariously Rich and You’re Not

Here’s the kind of trend piece that you just have to love: so on-trend, by its publication date it’s out-of-date. This one is nice because it’s self-aware: “The revolution will be ushered in by young people who are also cryptocurrency millionaires. Oh wait, they may be broke already.”

What Congress Does With Your Phone Calls

Here’s some excellent research on how tech-enabled process doesn’t really exist in the halls of power. And, sadly, even if it did, a few quotes in this piece show why the culture in Congress would mean they’d still ignore their constituents.


After The Cookie, Where Does Digital Targeting

Update from the trenches of tech-enabled advertising: most of your political ad platforms and salespeople are doing it wrong.

Writing a Manifesto Can Spark Marketing Results

Marketers are always concerned with their tools. When you ask them how they market, they’ll bore you with tactics, tools, and trends. This short essay shows how ‘why’ language, in the form of a manifesto, inspires better marketing.


One Man's Quest to Make Google's Gadgets Great

Google is leaning on Rick Osterloh to completely rewrite its strategy for hardware, with one core goal: Put its virtual assistant everywhere in people’s lives. Yay!

What Amazon’s expansion into shipping means for FedEx and UPS

This is a nice follow up to the Ben Evans piece about Amazon’s meta-strategy (Amazon is the Amazon of making more Amazons). Think about what Amazon’s shipping business could do to the logistics industry.


My Internet Mea Culpa

Another tech trendsetter apologizes for the world he’s made.


The Secrets of Great Teamwork

Read this to learn the four foundations of great teams, and put it into action by building those foundations for your team.