Great Approach to Websites: Focus on users
Here's a slide deck worth clicking through: real-world proof that focusing on people and testing is a good approach to websites. This fits under my axioms about relying on your audience.
Debate: When the 1992 Presidential Election Was Lost / Won
This afternoon Isaiah and I recorded a webinar on debate for the Leadership Institute. We played a four minute clip from Justice with Judge Jeanine, Fox News show where the conservative host argued with a liberal guest. After introducing Isaiah's philosophy of debate (in brief) and a few tactics I employ, we then played the clip statement by statement, talking through how we'd approach a debate like that.
You Can't Go Home Again
Last week at my childhood home in Maine, I read Thomas Wolfe's classic You Can't Go Home Again. While at times funny, it was generally a little heavy for summer fiction reading.
Humor
When we wrote the copy for the Heritage Action Defund Town Hall registration pages, we wrote "Free for conservatives" as the cost. An attempt at some personality and maybe humor.
All Star Break: Buying Good Baseball Even Less Certain
Opening Day's correlation of salary rank to power rank was an ok (but I still wouldn't bet on it) 0.59.
Leading the Way: Heritage & the Conservative Movement Since 1973
Right before July 4th, I finished a history of the conservative intellectual movement. The book finished in the mid 1970s, right as the conservative movement was about to take off. There is another history to be written of how conservatism's thinkers and writers saw some of their ideas become reality through the 1980s and 1990s. Leading the Way charts that history in a different way, as a biography of Ed Feulner and thus The Heritage Foundation.
Knowing where you came from: The Conservative Intellectual Movement in America Since 1945
I went to Patrick Henry College, where in the government program we read widely--from Plato to Plantinga to Postman. Reading primary authors was a highlight of my studies. Something was missing, and I found it in this book by George Nash.
WSJ Editorial Board Calls It Right on Immigration
Over the last few months, the Wall Street Journal's editorial board has been right on immigration. While I don't think the the mammoth bill passed by the Senate, some of the conservatives who oppose it are being wildly inconsistent.
Using the habit loop to shape Heritage Action's legislative scorecard
My last post recommended The Power of Habit, which I recently finished. At the end of the post, I proposed a set of questions that connect the habit loop with marketing. Here's how we the habit loop guided development of our legislative scorecard website.