And then the delightful Conn Carroll RT'd me, making me basically an internet celebrity.
Buffer noticed and sent me this email:
This is a great marketing email. It has the same goal of the "why haven't you been to our site recently?!?!" whiny ones, but it's a winner because it builds on small momentum. An attaboy is a whole lot better than a Y U NO.
Great product emails use small wins to build customer excitement.
Plus, this gif:
I'm curious: how can my product emails use small wins to build my customers' excitement about my product?