---
title: The perils of talking about web products
description: I recorded a podcast about how hard it is to communication about technology and web products.
image: https://www.yell.is/hubfs/Imported_Blog_Media/5bf0c-_0243.jpg
---

![](https://www.yell.is/hubfs/Imported_Blog_Media/5bf0c-_0243.jpg)

In our [latest episode of ](http://ownyourplatform.com/007-slay-dragon/)*[Own Your Platform](http://ownyourplatform.com/007-slay-dragon/),* the podcast I host with Isaiah McPeak, we talked about the way I launched a website. We'd gone through the whole process: ideation, alpha and beta tests, and now were ready to launch the [Sentinel Hub](http://heritageactionsentinel.com/). Sentinels gathered in Atlanta for an annual conference, and I had ten minutes to present the site and motivate them to use it.

I could've talked about the process behind the site, which was cool: we'd really done our homework. But that was more interesting to me than the people about to use the site.

I could've talked about the site's architecture, the cool features that [Andre](http://andrefredette.com/) built, and how we're using a novel application of Wordpress. That's fun for the technologists, but it doesn't convince real people to use the site.

The perils of talking about web products: technical features aren't all that interesting. And they're certainly not motivating to most audiences.

| [![](https://www.yell.is/hs-fs/hubfs/Imported_Blog_Media/5bf0c-_0243.jpg?width=400&height=265&name=5bf0c-_0243.jpg)](https://www.yell.is/hubfs/Imported_Blog_Media/5bf0c-_0243.jpg) |
| --- |
| Telling people the story of a website |

As I said on the podcast: storytelling avoids the perils of tech talk.

[**Listen to the podcast here.**](http://ownyourplatform.com/007-slay-dragon/)

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