---
title: Online optimization slide deck
description: Here's my lessons learned from a year of online optimization slide deck, showing how to test and improve your digital marketing.
---

Last night I spoke at the Leadership Institute. As part of their comprehensive fundraising school, I talked about online optimization.

Data-driven decisions should be the rule, and it was fun to talk about the success and failures I've had in trying to get there.

I updated the presentation for SlideShare, meaning I put words in the slides that were in my speaking notes. Click through for a snapshot of the conversation. (The penultimate slide has the nice lessons learned summary.)

** [8 Lessons Learned from A Year of Online Optimization (Fundraising, Politics)](https://www.slideshare.net/inathanael/online-optimization-deck-slideshare) ** from **[Nathanael Yellis](https://www.slideshare.net/inathanael)**

 

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