Scientific Advertising

Nathanael Yellis By Nathanael Yellis • Last Updated May 18, 2021

This book is well worth your time: online advertising isn't fundamentally different from offline. Internet marketers, I'm talking to you: take a lesson from 1927.

  My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)My Life in Advertising and Scientific Advertising by Claude Hopkins
My rating: 4 of 5 stars

This is a great read. Hopkins practically founded modern advertising. He advocated for measuring everything and testing everything and holding advertisers accountable for results in 1927. Before the internet, before big data, before conversion tracking.

David Ogilvy said: "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."

It's required reading for anyone that uses words to convince other people to do things.

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