I entered a contest to win a Chevy!
The price of entry was all my contact information. Sure, I'll agree to receive marketing communiques in exchange for a chance for a NEW CAR.
The contest also gives me a chance to see their email marketing in-the-wild.
Here's the first message:
Things I noticed:
That last point carries the day. While I'm sure they're proud of how the new Malibu looks, I can't see it. All first (and most subsequent) emails won't show images.
Email marketers either ask recipients to enable images or make emails look great without them.