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Great Approach to Websites: Focus on users

September, 17 2013 by Nathanael Yellis

Here's a slide deck worth clicking through: real-world proof that focusing on people and testing is a good approach to websites. This fits under my axioms about relying on your audience.
Nathanael Yellis
Nathanael Yellis

Nathanael Yellis is a solution architect at HubSpot. He started his HubSpot career as a consultant on the professional services team in 2017. Prior to that, he led a client services team for a marketing agency and worked as a non-profit marketer and technology leader in Washington, DC. He holds an MBA from the Acton School of Business, is from Maine, and lives on the North Shore of Massachusetts.