---
title: The Opposite of Ruin Porn
description: Stories of how entrepreneurs are taking advantage of opportunity in Detroit.
---

This great piece from *Fast Company* tells the story of how people are using entrepreneurial ventures to transform Detroit.

From the small:

> Barry's shop consists of clothes and knickknacks by local designers--an example of entrepreneurs buying goods from other entrepreneurs, feeding the new economic machine. Barry, 28, also runs "I Am Young Detroit,"

To the large:

> Dan Gilbert, the founder and chairman of Quicken Loans, the third-largest mortgage provider in the country; he moved 1,700 employees downtown in 2010, giving him 7,000 employees there and making him Detroit's third-largest landowner (trailing only the city and General Motors). With slicked-back hair and a perpetual poker face, Gilbert has just gotten started on his plan to transform the area.

[Read how these stories show that Detroit, for all its problems, is undervalued and profit potential exists](http://www.fastcompany.com/3007840/creative-conversations/how-young-community-entrepreneurs-rebuilding-detroit).

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