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A Great Email from Jim Messina

March, 7 2013 by Nathanael Yellis

Jim Messina sent this to me:

Great email from Jim Messina and the 2012 Obama campaign

It's a great email. Here's why:

  • Images aren't essential to the layout or message. Even without images loaded, it looks very nice.
  • It looks and reads like an email from "Messina."
  • The link all spelled out shows me what kind of page I'm heading to when I click on it. No bait-and-switch to a donate page.
  • The PS line is a soft yet clear donation plea. It's honest and strikes a good tone.
Nathanael Yellis
Nathanael Yellis

Nathanael Yellis is a solution architect at HubSpot. He started his HubSpot career as a consultant on the professional services team in 2017. Prior to that, he led a client services team for a marketing agency and worked as a non-profit marketer and technology leader in Washington, DC. He holds an MBA from the Acton School of Business, is from Maine, and lives on the North Shore of Massachusetts.