Nathanael Yellis | Helping people work better with technology
A Great Email from Jim Messina
• Last Updated April 2, 2019
Jim Messina sent this to me:
It's a great email. Here's why:
Images aren't essential to the layout or message. Even without images loaded, it looks very nice.
It looks and reads like an email from "Messina."
The link all spelled out shows me what kind of page I'm heading to when I click on it. No bait-and-switch to a donate page.
The PS line is a soft yet clear donation plea. It's honest and strikes a good tone.
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