---
title: Making Email More Human
description: Good marketing, from landing pages to emails, is human-centered. Here's a slide deck of examples of good email that's more like the emails people actually send.
---

Last night I appeared at the [Leadership Institute's Comprehensive Fundraising Training event](http://www.leadershipinstitute.org/training/school.cfm?schoolID=21617). Many thanks to Carol and the team for hosting me.

I taught a new version of my [online messages presentation](https://www.inathanael.com/2012/09/a-different-presentation-style.html). The slides show ten or so emails or landing pages and we talk about what works and why.

** [Online Messages](https://www.slideshare.net/inathanael/online-messages) ** from **[Nathanael Yellis](https://www.slideshare.net/inathanael)**

 

Many of the errors we saw in fundraising messages result from not treating subscribers and donors as people. We arrived at an intriguing overarching question: **why not make your organization's emails more like the emails you send to your friends and colleagues?**

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