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Source of Friction: Passwords

February, 25 2013 by Nathanael Yellis

Nat Ward has a helpful post on combatting web page friction, the stuff that causes people to click away before converting.

My pet peeve of friction is passwords. Why should commenting on a blog be as secure as online banking? Why must I have a password to +1 stuff on BuzzFeed?

Universal sign-on, provided by Facebook and others, helps with this. But then everything is tied to one company's platform. Why not eliminate passwords in a more creative way?

Check out what Marco Arment built for The Magazine: a password-free account screen. Brilliant.

The password-free login page on The Magazine.

Nathanael Yellis
Nathanael Yellis

Nathanael Yellis is a solution architect at HubSpot. He started his HubSpot career as a consultant on the professional services team in 2017. Prior to that, he led a client services team for a marketing agency and worked as a non-profit marketer and technology leader in Washington, DC. He holds an MBA from the Acton School of Business, is from Maine, and lives on the North Shore of Massachusetts.