I was supposed to talk about how to deliver great messages online. Instead of me talking about it, I decided to put the group in the shoes of their audience and evaluate messages from that perspective.
In online messaging, we frequently put the technology and other tactics before the audience. But to be successful, the people seeing your message must come first. (Thought inspired by Nat Ward's Email, Don't Blast post.)
My slideshow omits the usual discussion of analytics or tactics. It pushed us to think first about the people you talk to and the stories you tell them.
Questions We Answered for Each Slide