Helping front office teams grow better

The 8 Word Mission Statement

November, 2 2010 by Nathanael Yellis

The HBR Blog had this insightful piece a few weeks ago: The 8 Word Mission Statement.

The challenge describe what you do in few than 8 words using this framework: verb, target, outcome.

Bad: leveraging strategic connections to propel growth. That is short and uses cool words, but conveys negligible meaning.

Good: give DC's kids access to good schools. (What the DC OSP does.)

What's yours?
Nathanael Yellis
Nathanael Yellis

Nathanael Yellis is a solution architect at HubSpot. He started his HubSpot career as a consultant on the professional services team in 2017. Prior to that, he led a client services team for a marketing agency and worked as a non-profit marketer and technology leader in Washington, DC. He holds an MBA from the Acton School of Business, is from Maine, and lives on the North Shore of Massachusetts.