The 8 Word Mission Statement

Nathanael Yellis By Nathanael Yellis • Last Updated May 18, 2021

The HBR Blog had this insightful piece a few weeks ago: The 8 Word Mission Statement.

The challenge describe what you do in few than 8 words using this framework: verb, target, outcome.

Bad: leveraging strategic connections to propel growth. That is short and uses cool words, but conveys negligible meaning.

Good: give DC's kids access to good schools. (What the DC OSP does.)

What's yours?



Read other posts