---
title: The 8 Word Mission Statement
description: Here's a great example of a non-profit mission statement.
---

The HBR Blog had this insightful piece a few weeks ago: [The 8 Word Mission Statement](http://blogs.hbr.org/hbr/hbreditors/2010/10/the_eight-word_mission_stateme.html).

The challenge describe what you do in few than 8 words using this framework: verb, target, outcome.

Bad: leveraging strategic connections to propel growth. That is short and uses cool words, but conveys negligible meaning.

Good: give DC's kids access to good schools. ([What the DC OSP does](http://www.washingtonscholarshipfund.org/programs/index.html).)

What's yours?

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