Another Good Question

Nathanael Yellis By Nathanael Yellis • Last Updated May 18, 2021
What's the first best next step?

We have ideas for new products or services that could become new businesses. Exploring these ideas is fun; charting out how this could potentially work is a cool process. That analysis is fine, but we need to get away from the desk and test the idea.

It doesn't have to be a huge deal: the first best next step could be as simple as a few conversations with potential customers or people in the sector. The test could be as complex as attempting to sell the idea to someone.

This is important: first it helps you put insight into action, a wise practice; second, it helps you learn about how your idea could actually work. The practice of action and the insight you learn will help you move every project forward. Even if it's just to push the idea into the discard pile.

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