---
title: Guru = Charlatan
description: Peter Drucker says that Guru = Charlatan
---

[Nathanael Yellis's Blog: technology consulting, digital strategy, marketing, simplicity, and more. ](https://www.yell.is/blog)

# [Guru = Charlatan](https://www.yell.is/blog/2010/08/23/guru-charlatan)

 Written by [Nathanael Yellis](https://www.yell.is/blog/author/nathanael-yellis) | August, 23 2010

Peter Drucker:

> “I have been saying for many years that we are using the word ‘guru’ only because ‘charlatan’ is too long to fit into a headline.”

I value doers over gurus. Why pay someone to give you there wisdom when you can learn it yourself?

Big word help: A charlatan (also called swindler or mountebank) is a person practicing quackery or some similar confidence trick in order to obtain money, fame or other advantages via some form of pretence or deception. ([Wikipedia](http://en.wikipedia.org/wiki/Charlatan).)

[View full post](https://www.yell.is/blog/2010/08/23/guru-charlatan)

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